By using A/B testing, you can determine which aspects of your payment flow design are most well-received by your target audience and thereby maximize its success.
You could, for instance, make two separate payment screens, screen A with an email box and screen B without, and use them both at the same time. Analyze the data and determine if it makes sense to include an email column for your company.
Payment clicks, visitors, conversion rate, approval ratio, volume, and actual CPU (cent per user/revenue per user) are only some of the metrics that may be used to compare variation performance over time.
Benefit from this one-of-a-kind and highly useful performance tool, provided at no cost with your PayCEC vendor account.