Trademark protection in Singapore initially spans 10 years from the filing date. To sustain protection beyond this period, trademark owners can renew their registration for successive 10-year intervals. Regular renewal involves filing an application with the Intellectual Property Office of Singapore and paying the requisite fees. It is imperative for trademark holders to be vigilant about renewal deadlines to prevent the loss of exclusive rights. This process enables indefinite protection, provided the owner fulfills renewal obligations. Maintaining accurate and updated information during renewals is essential. Timely and proper renewal not only safeguards against potential infringement but also ensures the ongoing relevance and value of the trademark to the business. In essence, Singapore offers a renewable and enduring framework for trademark protection, emphasizing the importance of proactive management by the trademark owner.